Why Adidas Has Two Logos

The History of Adidas

Adidas is a German sportswear company founded in 1949 by Adolf “Adi” Dassler, following Dassler’s split with his brother Rudolf “Rudi” Dassler, who established Puma. The two brothers were previously partners in a shoe company called Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory), but fell out and started their own businesses.

Today, Adidas is one of the largest and most recognizable sportswear brands in the world. The company sells a wide range of athletic apparel, footwear, and accessories, and its products are worn by athletes and everyday consumers alike. Who doesn’t recognize those 3 stripes?

The Two Adidas Logos

Adidas has two logos: the Trefoil logo and the Badge of Sport logo. The Trefoil logo is a three-leaf clover design, and it was first used in 1971. The Badge of Sport logo is a three-stripe design, and it was first used in 1997. So what gives? Why 2 logos?

There is a very simple explanation for this fact. The Trefoil logo is associated with Adidas’s heritage and its roots in sports. This logo is synonymous with quality and athleticism to the customers. On the other hand, the Badge of Sport logo is more modern and dynamic, and it is associated with Adidas’s focus on innovation and technology. Customers have come to associate the 3 stripes with fashion and style.

When to Use Each Logo

Adidas uses the Trefoil logo on its products that are designed for athletes, such as its footwear, apparel, and accessories. The company uses the Badge of Sport logo on its products that are designed for everyday consumers, such as its athleisure wear and lifestyle products.

The Future of Adidas

Adidas is a company with a rich history and a strong brand identity. The company’s two logos reflect its dual focus on heritage and innovation. As Adidas continues to grow and evolve, it is likely that both logos will continue to be used in different ways to appeal to different consumers.

How the Two Logos Work Together

The two logos work together to create a cohesive brand identity for Adidas. The Trefoil logo is a symbol of the company’s heritage and its focus on sports, while the Badge of Sport logo is a symbol of the company’s innovation and its focus on technology. By using both logos, Adidas is able to appeal to a wide range of consumers, from athletes to everyday consumers.

Conclusion

Adidas’s two logos are a reflection of the company’s rich history and its focus on both heritage and innovation. By using both logos, Adidas is able to appeal to a wide range of consumers and create a cohesive brand identity.

Frequently Asked Questions

1. What is the difference between the Adidas Trefoil logo and the Adidas Badge of Sport logo?
2. When does Adidas use the Trefoil logo?
3. When does Adidas use the Badge of Sport logo?
4. Why does Adidas have two logos?
5. How do the two Adidas logos work together?