WHY IS AMP BAD

AMP (Accelerated Mobile Pages) is a project launched by Google in 2015. It aims to improve the speed and performance of web pages on mobile devices. AMP pages are stripped-down versions of regular web pages, with only essential content and code. This allows them to load much faster than traditional pages.

Downsides of AMP

While AMP has its advantages, there are also some downsides to using it.

Limited Design Options

AMP pages have limited design options. This is because AMP pages are required to use a specific set of HTML tags and CSS rules. This can make it difficult to create AMP pages that match the look and feel of your website.

Potential Loss of Traffic

Using AMP can potentially lead to a loss of traffic. This is because AMP pages are not always indexed by search engines. This means that people who are searching for your website may not be able to find your AMP pages.

Reduced Functionality

AMP pages have reduced functionality. This is because AMP pages are not allowed to use certain types of code. This can include code for social media buttons, analytics tracking, and advertising.

Difficult to Implement

AMP can be difficult to implement. This is because it requires you to make changes to your website's code. If you are not a web developer, you may need to hire someone to help you implement AMP.

AMP Alternatives

There are a number of AMP alternatives available. These alternatives can provide the same benefits as AMP without the downsides.

Some of the most popular AMP alternatives include:

Progressive Web Apps (PWAs): PWAs are web applications that are designed to work like native mobile apps. They can be installed on a user’s home screen and can be used offline.

Service Workers: Service workers are a type of web worker that can be used to cache assets and intercept network requests. This can improve the performance of web pages.

Lazy Loading: Lazy loading is a technique that delays the loading of images and other resources until they are needed. This can improve the performance of web pages.

Should You Use AMP?

Whether or not you should use AMP depends on your specific needs. If you are looking for a way to improve the speed and performance of your web pages on mobile devices, AMP may be a good option for you. However, if you are concerned about the downsides of AMP, you may want to consider an AMP alternative.

Conclusion

AMP is a project that aims to improve the speed and performance of web pages on mobile devices. However, there are some downsides to using AMP, such as limited design options, potential loss of traffic, reduced functionality, and difficulty in implementation. If you are considering using AMP, you should weigh the pros and cons carefully to determine if it is the right choice for you.

FAQs

What is AMP?

AMP is a project launched by Google in 2015. It aims to improve the speed and performance of web pages on mobile devices.

What are the benefits of using AMP?

AMP pages load faster than traditional pages, they can improve user experience, and they can help you rank higher in search results.

What are the downsides of using AMP?

AMP pages have limited design options, they can potentially lead to a loss of traffic, they have reduced functionality, and they can be difficult to implement.

Are there any AMP alternatives?

Yes, there are a number of AMP alternatives available, such as Progressive Web Apps (PWAs), Service Workers, and Lazy Loading.

Should I use AMP?

Whether or not you should use AMP depends on your specific needs. If you are looking for a way to improve the speed and performance of your web pages on mobile devices, AMP may be a good option for you. However, if you are concerned about the downsides of AMP, you may want to consider an AMP alternative.