WHY IS CDW SO EXPENSIVE

An Overview of CDW and Its Pricing Structure

CDW is a leading provider of technology products and services, catering to businesses of all sizes. The company offers a wide range of products, including computers, servers, networking equipment, and software. CDW is known for its high-quality products, excellent customer service, and fast delivery. However, the company's products are often more expensive than those offered by its competitors.

Factors Contributing to Higher Pricing at CDW

Several factors contribute to the higher pricing at CDW. These include:

1. Superior Product Quality

CDW’s products are known for their superior quality and reliability. The company partners with leading manufacturers to provide its customers with the latest and most innovative technology products. This focus on quality often results in higher prices.

2. Exceptional Customer Service

CDW is renowned for its exceptional customer service. The company’s dedicated team of professionals provides personalized assistance to its customers, helping them choose the right products for their specific needs, configuring and installing those products, and providing ongoing support. This level of service typically comes at a premium.

3. Efficient and Reliable Delivery

CDW offers fast and reliable delivery to its customers. The company’s extensive network of distribution centers and partnerships with leading shipping carriers ensure that products are delivered on time and in good condition. This efficiency and reliability often translate into higher prices.

4. Value-Added Services

CDW offers a range of value-added services that enhance the overall customer experience. These services include configuration and installation of products, ongoing technical support, and managed services. These additional services also contribute to the higher pricing at CDW.

Is the Higher Pricing at CDW Justified?

Despite the higher pricing, CDW remains a preferred choice for many businesses. This is due to several reasons:

1. Total Cost of Ownership

When considering the total cost of ownership (TCO), CDW’s products often prove to be more cost-effective than those offered by competitors. This is because CDW’s products are built to last and require less maintenance and repair. Additionally, CDW’s value-added services can help businesses save money in the long run.

2. Return on Investment

CDW’s products are often more expensive, but they also offer a higher return on investment (ROI). This is because CDW’s products are more reliable, productive, and efficient. These factors can lead to increased profitability and improved competitiveness for businesses.

3. Peace of Mind

Businesses that purchase products from CDW can have peace of mind knowing that they are getting the best possible products and services. CDW’s reputation for quality, customer service, and reliability is unmatched in the industry. This peace of mind is worth the premium price for many businesses.

Conclusion

CDW's higher pricing is influenced by several factors, including the company's focus on superior product quality, exceptional customer service, and efficient delivery. However, this higher pricing is often justified by the total cost of ownership, the return on investment, and the peace of mind that businesses experience when purchasing from CDW.

Frequently Asked Questions (FAQs)

1. Why is CDW more expensive than other retailers?
CDW's higher pricing is attributed to its focus on superior product quality, exceptional customer service, efficient delivery, and value-added services.

2. Does CDW offer discounts or promotions?
Yes, CDW offers various discounts and promotions throughout the year. Customers can sign up for the company's email list or follow its social media pages to stay informed about these offers.

3. Can I negotiate prices with CDW?
In some cases, businesses may be able to negotiate prices with CDW. This is more likely with larger orders or ongoing business relationships.

4. What are the payment options available at CDW?
CDW accepts various payment options, including credit cards, debit cards, purchase orders, and wire transfers.

5. How can I track my CDW order?
Customers can track their CDW orders online using the company's order tracking tool. Alternatively, they can contact CDW's customer service team for assistance.