WHY ARE SUBARU BRZ CHEAP?

The Subaru BRZ is a compact sports car that is known for its affordability and driving dynamics. Despite its low price, the BRZ offers a lot of value for money, with a fun-to-drive chassis, a peppy engine, and a well-equipped interior.

1. ECONOMIES OF SCALE

One of the main reasons why the Subaru BRZ is so cheap is because it is built on the same platform as the Toyota 86, which means that Subaru can spread the costs of development and production across two vehicles. This economy of scale allows Subaru to offer the BRZ at a lower price than it would if it were a standalone model.

2. STRATEGY FOR MARKET PENETRATION

Subaru has priced the BRZ aggressively in order to gain market share in the sports car segment. There are a lot of people who are looking for an affordable sports car, and the BRZ fits the bill perfectly. By offering a low price, Subaru is hoping to attract more buyers to the BRZ and gain a larger share of the market.

3. TARGET MARKET

The Subaru BRZ is targeted at a specific demographic. The average BRZ buyer is a young, single male with a higher-than-average income. They are typically looking for a car that is fun to drive and that offers good value for money. Subaru has priced the BRZ accordingly in order to appeal to this target market.

4. PRODUCTION LINE

Subaru does not have to spend a lot of money setting up the production line to build the BRZ. The BRZ shares its platform and many of its components with the Toyota 86. This means that Subaru can use the same production line to build both cars, which saves money and allows Subaru to offer the BRZ at a lower price.

5. WARRANTY AND MAINTENANCE

The Subaru BRZ comes with a comprehensive warranty and maintenance plan. This means that buyers can rest assured that their car will be covered in the event of a breakdown or repair. This peace of mind is worth a lot, and it is one of the reasons why people are willing to pay a premium for a Subaru.

CONCLUSION

The Subaru BRZ is a great car for the money. It offers a lot of value for money, with a fun-to-drive chassis, a peppy engine, and a well-equipped interior. It is also very affordable, thanks to its low price tag. If you are looking for a fun and affordable sports car, the Subaru BRZ is a great choice.

FREQUENTLY ASKED QUESTIONS

1. IS THE SUBARU BRZ A GOOD CAR?
Yes, the Subaru BRZ is a good car. It is fun to drive, has a good value for money, and comes with a comprehensive warranty.

2. IS THE SUBARU BRZ AFFORDABLE?
Yes, the Subaru BRZ is affordable. It is one of the most affordable sports cars on the market.

3. WHO IS THE TARGET MARKET FOR THE SUBARU BRZ?
The Subaru BRZ is targeted at a specific demographic. The average BRZ buyer is a young, single male with a higher-than-average income.

4. WHAT IS THE WARRANTY ON THE SUBARU BRZ?
The Subaru BRZ comes with a comprehensive 3-year/36,000-mile warranty and a 5-year/60,000-mile powertrain warranty.

5. WHERE CAN I BUY A SUBARU BRZ?
The Subaru BRZ can be purchased at any Subaru dealership.