Why Is BWW Called BW3?

Since its inception in 1982, Buffalo Wild Wings has become a household name in the restaurant industry. With over 1,200 locations in the United States and Canada, the chain is known for its mouthwatering wings, signature sauces, and lively sports-bar atmosphere. But why is it called BW3? Let's dive into the intriguing story behind the name.

The Origins of the Name

The story of BW3's name starts in Columbus, Ohio, where Jim Disbrow and Scott Lowery had a vision of creating a unique dining experience. They wanted to combine the excitement of sports with the joy of great food, and they believed that wings would be the perfect centerpiece. In 1982, they opened their first restaurant, Buffalo Wild Wings & Weck, serving wings, weck sandwiches, and a variety of sauces.

BW3: The Acronym Explained

The name BW3 is actually an acronym. The "BW" stands for Buffalo Wild, referencing the city of Buffalo, New York, known for its iconic chicken wings. The "3" represents the three key elements of the restaurant's concept: wings, beer, and sports.

The Evolution of the Name

In the early days, Buffalo Wild Wings & Weck operated under that name. However, as the restaurant gained popularity and expanded to new locations, the owners realized that the name was a bit long and cumbersome. They wanted something shorter, catchier, and easier to remember.

The Shift to BW3

In 1993, Buffalo Wild Wings & Weck underwent a rebranding initiative. The restaurant's name was officially changed to Buffalo Wild Wings, and the acronym BW3 became the primary way of referring to the brand. This change was strategic as it allowed the restaurant to maintain its connection to its roots while presenting a more concise and modern identity.

BW3: A Marketing Masterstroke

The adoption of BW3 as the brand's primary name proved to be a marketing masterstroke. The catchy acronym quickly gained traction among customers and became synonymous with delicious wings and a lively dining experience. The name's simplicity and memorability made it easy for people to remember and recommend Buffalo Wild Wings to others.

The Power of Branding

The name BW3 is a shining example of the power of branding. A well-chosen name can make a significant impact on a company's success. In the case of Buffalo Wild Wings, the name BW3 has become an iconic symbol of the brand, instantly recognizable and associated with high-quality wings, a vibrant atmosphere, and unforgettable dining experiences.

BW3: A Legacy of Flavor and Fun

For over four decades, Buffalo Wild Wings has been a beloved destination for wing lovers, sports enthusiasts, and those seeking a fun and casual dining experience. The name BW3 has become synonymous with the brand's commitment to delivering great food, a lively atmosphere, and a memorable dining experience. Today, BW3 stands as a testament to the power of a well-chosen name and the enduring legacy of a brand that has captured the hearts and taste buds of millions.

Frequently Asked Questions

1. What does BW3 stand for?
BW3 stands for Buffalo Wild Wings & Weck, referencing the city of Buffalo, New York, known for its iconic chicken wings, and the three key elements of the restaurant's concept: wings, beer, and sports.

2. When did Buffalo Wild Wings change its name to BW3?
Buffalo Wild Wings officially changed its name to BW3 in 1993 as part of a rebranding initiative to create a shorter, catchier, and more memorable identity for the brand.

3. Why did Buffalo Wild Wings change its name?
Buffalo Wild Wings changed its name to BW3 to simplify and modernize its identity, making it easier for customers to remember and recommend. The acronym BW3 captured the essence of the brand's offerings—wings, beer, and sports—in a concise and memorable way.

4. Was the name change to BW3 a success?
The adoption of BW3 as the brand's primary name proved to be a marketing masterstroke. The catchy acronym quickly gained traction among customers and became synonymous with delicious wings and a lively dining experience. The name's simplicity and memorability made it easy for people to remember and recommend Buffalo Wild Wings to others.

5. What is the significance of BW3 in the restaurant industry?
BW3 has become an iconic symbol of Buffalo Wild Wings, instantly recognizable and associated with high-quality wings, a vibrant atmosphere, and unforgettable dining experiences. The name represents the brand's legacy of flavor and fun, making it a beloved destination for wing lovers, sports enthusiasts, and those seeking a casual and enjoyable dining experience.