WHY IS QVC STILL SELLING WEN?

Wendy Levitch, the founder of haircare giant Wen, went from being a glamorous entrepreneur on the home shopping network, QVC, to being the target of a class-action lawsuit and criminal investigations.

Wen hair care products, once a top seller on QVC, were pulled from the shelves in 2016 after hundreds of customers complained that the products caused hair loss, scalp irritation, and other health problems. Despite the controversy, QVC decided to bring back Wen in 2018 after settling the lawsuits for a hefty amount. So, why is QVC still selling Wen? They must have a good reason, right?

QVC's Reason's for Continuing to Sell Wen

QVC claims it has a rigorous product testing process in place and that it only sells products that meet those standards. However, some consumers are skeptical of these claims, especially since the company has been sued over its products in the past.

QVC says that it has received a lot of positive feedback from customers who are happy with the results they have gotten from using Wen products. Some customers say that Wen has helped them to grow their hair back after experiencing hair loss and others say it has helped to tame their frizzy hair.

QVC also says that bringing Wen back on the network has been good for business. The company's sales have increased since Wen was reinstated, showing that there is still a demand for the product despite the controversy.

Wen Hair Products: History and Legacy

Wen hair care products were first introduced in 1993 by Wendy Levitch. Levitch claimed that Wen was a revolutionary new hair care system that would clean, condition, and style hair in one easy step. She also claimed that Wen was gentle enough for everyday use and that it would not strip hair of its natural oils.

Wen quickly became a hit on QVC and was soon selling millions of dollars worth of product each year. Levitch became a celebrity entrepreneur and was frequently featured in magazines and on television shows. However, the company's success was short-lived.

The Wen Lawsuits

In 2011, the first lawsuits were filed against Wen hair care products. Customers alleged that the products caused hair loss, scalp irritation, and other health problems. The lawsuits quickly gained traction and soon hundreds of people had come forward with similar complaints.

In 2016, QVC pulled Wen products from its shelves after the company reached a $45 million settlement with customers who had filed lawsuits. Levitch stepped down as the company's CEO and the company declared bankruptcy.

The Wen Comeback

In 2018, Wen products returned to QVC after the company settled the lawsuits. The company has since been trying to rebuild its reputation and regain the trust of consumers.

Conclusion

So, why is QVC still selling Wen? The answer is likely a combination of factors, including the company's belief in the product, the positive feedback from customers, and the fact that Wen's sales have been strong since it was reinstated.

FAQs

1. What is QVC doing to ensure that Wen products are safe to use?
   QVC says that it has a rigorous product testing process in place and that it only sells products that meet those standards.

2. What are some of the side effects that have been associated with Wen products?
   Some consumers have reported experiencing hair loss, scalp irritation, and other health problems after using Wen products.

3. Why did QVC pull Wen products from its shelves in 2016?
   QVC pulled Wen products from its shelves after the company reached a $45 million settlement with customers who had filed lawsuits.

4. Why did QVC bring Wen products back to its shelves in 2018?
   QVC says it brought Wen products back because of positive feedback from customers and because the company's sales have been strong since the product was reinstated.

5. What can you do if you think you have been harmed by Wen products?
   If you think you have been harmed by Wen products, you can contact QVC or the company that makes Wen, Guthy-Renker. You can also file a complaint with the FDA.